Skip to content

Digital Marketing & Analytics

This is a 23-hour, high-impact undergraduate certificate that will give you competent skills in programming, social media marketing, marketing analytics, email marketing, SEO, and organic growth tactics. 

This certificate offers hybrid options for in-person and online courses.

Fill out the form to learn more.

Learn More

Developed with Obi

The world's leading ride-share aggregator helped us develop the curriculum for these courses. 

Median Salary of $141,000+

According to the Bureau of Labor Statistics, Marketing managers earn a median salary of $141,490. The number of Marketing manager roles is expected to grow by 10% in the next 10 years.

Hybrid Learning Options

Some courses in this program are taken online & powered by Rize. The core curriculum will be taken on-campus, giving students the best of student life with the flexibility of some online learning. 


Program Details

Information on what you'll learn, how the degree is built, and the careers that are possible after graduation.

Why Digital Marketing Matters

We consulted with multiple Fortune 500 companies and successful startups to identify the key areas in which existing marketing curricula failed to prepare students for the realities of marketing roles in the modern workforce. We took those learnings and created a certificate that distills the most important, practical, and resume-relevant skills of today.

This program not only gives you a good theoretical understanding, but it prepares you for interviews and jobs that can lead to wonderful careers. 

Experts & Contributors

Mala Chandra - Mala Chandra developed multiple core Java technologies, including J2EE, J2ME and Java Beans. In 2004, she was named one of the 25 most influential women in the development of the internet. She has developed courses in gamification, social media and other subjects for the University of Washington.

Rachel Giuliani - Rachel is an expert in email marketing and brand identity. She has built marketing pipelines for numerous successful companies, including Simple, ClassDojo, Seed, and more.

How does this degree align with the real world?

This course is as real as college gets in terms of experience. As part of the coursework, you'll need to become familiar with the following tools: 

  • Facebook Business Manager
  • Active Campaign
  • Google Adwords
  • Google Analytics
  • Google Tag Manager

As part of the coursework, you'll also achieve a number of professional certifications using some of the industry's leading tools.

Career Outlook

Like all of our innovative degree programs, this one targets a high-paying, fast-growing, and low-unemployment industry. Marketing managers made a median salary of over $140,000 in 2020. 

Other industry job titles include: 

  • Social Media Marketer
  • Search Engine Marketer
  • Marketing Analyst
  • Content Manager
  • Mobile Marketer
  • Video Marketer
  • Interactive Technology
  • Email Marketer

Curriculum Highlights

The Certificate in Digital Marketing focuses on key skills in addition to viral growth techniques, influencer marketing, data mining, and lead generation. It is supplemented by courses in programming, which have been included to address a need for marketers to be able to scrape data and perform more complex marketing campaigns.

  • Math Required: Business Core
  • Hardest Class: SEO/SEM. This course is information-dense and detail-oriented.

About the Partnership

For more information on the innovative partnership that allows us to offer this program, visit this page.


Start Your Application Today

You can begin your application in as little as two minutes, for free & online.

Frequently Asked Questions

Common questions about Digital Marketing.

No, but the hard skills and certifications that come along with this program are incredibly useful in building your resume and proving that you can do a job before you get there. 

To craft a resume that really wows employers, you’re going to want some of the certifications included in our Digital Marketing program. We’ll get you certifications from marketing giants Google and Hubspot in social media marketing, email marketing, search engine optimization, digital marketing analytics, and viral & organic growth.

Yes! The only way to make sure our program gives you the skills you need to get hired and teaches you to work through real-world problems that actually matter is to partner with the people out there who are actually doing it. Our collaboration with Fortune 500 companies and subject matter experts means that their multi-billion-dollar expertise is reflected in everything you’ll study here. 

Digital Marketing is huge, so you’ll have tons of options, but most students discover which piece of the puzzle they have a passion for by their 2nd or 3rd year. If you love being at the forefront of new trends, it may be social media. If you want to influence what people see when they look things up, you may point to search engine optimization. As a digital marketing grad, the high-paying possibilities available to you across industries are essentially endless. 

A flipped classroom is one where the focus is not on lectures, but on discussion, projects, and problem-solving. Students in flipped classrooms get the chance for more instructor feedback, and as a result have been found to learn much, much faster.

If you enjoy problem-solving, if you want to work with people to build brands, if you are looking for a degree that opens a ton of doors to different high-growth careers, if you have a knack for creativity , and if you’re looking for a way to take part in bringing about a better future, you should consider this program.  

Flexibility. Optional Synchronous means our Digital Marketing courses can be attended together at one time with other students, or on your own schedule. Many students prefer the learning that comes with live interactions, while other students love the flexibility of doing them whenever they fit into their schedule. 

This major is part of an exclusive partnership between Adrian College and Rize Education, which means you’ll be learning with students from your campus, as well as students from a selective consortium of schools across the country. The goal is to help you begin building a national network of people in your industry before you’ve even graduated.